Here's Why Carly Rae Jepsen's E•MO•TION Is a Pop Masterpiece

Albums these days seem to come and go fairly quickly, with a seamlessly never-ending flow of new material coming in waves to the masses. But through these currents, every so often, there is a diamond in the rough that just can’t help shining brightly through all the clutter in the current pop landscape. One such album was released in the summer of 2015, and has since still kept a relentless presence in pop: Carly Rae Jepsen’s E•MO•TION.
We all know the name of the Canadian born pop singer, largely due to the fact that her debut single “Call Me Maybe” was inescapable in 2012. It reached number one in 18 countries during 2012, and was the year's best-selling single worldwide. It later went on to become one of the best selling digital singles of all time, with 18 million copies sold. It’s largely considered to be the perfect pop song, but this smash hit was merely a glimpse into the pop magic Carly Rae is capable of.
Jepsen released E•MO•TION, the follow-up to her 2012 album Kiss, in August of last year. Coming off the cuffs of “Call Me Maybe”, it was a daunting task to follow up such a massive success. She spent three years crafting the album and finding not only her voice, but the right direction to take the album to live up to the challenge.
Carly longed for a more mature sound, yet still wanted to retain the essence of a pop record. So, instead of moving completely left field and releasing into a whole new genre to attain a sense of growth, she decided to bloom yet again by making an album that was pure pop at it’s finest.
The current pop music scene has been full of many eclectic influences. From early reggae, '50s doo-wop, grunge, old school hip-hop, and more recently '80s inspired tunes. This is something E•MO•TION has at it’s core; a complete '80s influence flowing throughout the record.
You experience that vibe once the first track off the album “Run Away With Me” begins. With a synth-filled saxophone chord that launches the song into an anthemic, grab your hand and never look back pop moment. It’s blissful to say the least, leads as a flawless album opener, and between you and me, was a sure-fire hit that got away.
This pop bliss continues with the title track “Emotion”. Much like in “Run Away With Me”, Jepsen is pleading with a person of her affection to not waste a moment, and divulge into “All of this emotion”. The overall theme of the album lingers in diving into your fantasies and adoration for another shamelessly, and the effects of doing just that. This song perfectly encapsulates not just the 80’s-inspired sound of the record, but the general message as well. 
This shamefulness is pushed forward with her worldwide lead single “I Really Like You” and “Gimmie Love”, with pumping synthesizers and electric drums surrounding her lyrics of desperation and devotion. In the heart of the record comes a true album highlight “All That”, which was co-written by Dev Hynes with production by Ariel Rechtshaid. Serving the most obvious '80s vibe off the album, it definitely changes the pace in a new way. It’s filled with such a rawness in Carly’s vocal performance that makes anyone who called her a one-hit-wonder eat their words. With sweeping synths, mixed with a subtle guitar riff and added deep drums, it all comes together leaving the song glimmering in a haze of '80s nostalgia. 
The rest of the album honestly feels like a huge night-out with your friends, complete with neon lights and synthesizers. From the slumber party vibes of “Boy Problems”, the late night drive vibe in “Making the Most of the Night”, hopeful heartbreak in “Your Type,” and relationship goals of “Let’s Get Lost”, it’s sure to get you in your feelings one way or another. 
If you’re looking for the greatest deep cuts on the record, look no further then “LA Hallucinations” and “When I Needed You”. “LA Hallucinations” serves as a personal commentary on how money and fame associated with Los Angeles can severely alter one’s perception of the world, and how it results into a string of empty and unsatisfying pursuits of success. “When I Needed You” is a perfect anthem for anyone who comes to terms with who they are in a relationship, and that they don’t need anybody else to define that for them. Both tracks having powerful lyrics, like in “When I Needed You” Carly proclaims “Sometimes I wish that I could change / But not for me / For you”, and when Jepsen’s clever writing style emerges in “LA Hallucinations” when talking about the paparazzi: “Buzzfeed buzzards and TMZ crows / What can I say that you don’t already know?”
There is no denying, once you give this incredibly crafted album a listen, that it is a real pop masterpiece. On first listen you may not care for it much, but the magic of Carly’s pop music is that it works it’s way into your brain and quickly becomes your addictive ear candy.
In a time where pop music chases trends to no end just to land a hit, this will remain a record that took a chance by going back in time to bring out a sound that show’s Carl Rae Jepsen’s true colors as a popstar. Though it may have been overlooked, it won’t be forgotten. No amount of record sales should ever attest to the true greatest of a record.
If you’re looking for a record in the purest and most unforgivably pop form, this album is just waiting in the wings for you to give it a spin.

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